February, 2012

Drill Baby Drill – Into Target Audience Characteristics

Posted by on Feb 28, 2012 in Blog, Media Strategy | 0 comments

One of the major challenges in the development of a media plan is matching the media consumption habits of your target. We were prompted to write about this after we read a report from YuMe.com, an online video advertising technology company, which was focused on their 2011 video ad metrics. While the report is full of fascinating data, the one stat the really struck home was that 66% of RFPs...

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TV & Online – Frenemies?

Posted by on Feb 17, 2012 in Blog, Digital Media, Media Strategy, Traditional Media | 0 comments

It’s no secret that we are big believers in TV advertising. And as self-professed technology geeks, we also love the power of the Internet and online advertising. And as we have watched the explosive growth of online advertising, we have also seen the tensions between the two media grow. But recent research from Nielsen, reported by eMarketer confirms our belief that not only can the two media...

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Home, Sweet Out-Of-Home

Posted by on Feb 8, 2012 in Blog, Traditional Media | 0 comments

What do you think of when the term “Out-Of-Home Advertising” is brought up? Billboards, right? One of the oldest advertising mediums, and still effective. And while the presence of the newer digital boards has been increasing, the vast majority of the boards you’ll see look like the picture here. But step back and consider that one reason for the growth of OOH ad expenditures (over $6.3...

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