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Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Do your ads respect consumers’ time?

26 Mar

Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]

Will 2018 be the year that digital finally overtakes traditional?

15 Mar

At least, that’s the prediction of one analyst. According to a report on an analysis by the Winterberry Group, ad spend on digital media is going to slightly outpace “offline” media for the first time ever. The report forecasts a $97.8 billion spend on “offline,” including television, radio and out of home, and $100.8 billion […]

Is “Brand Safety” the word of 2018?

06 Mar

Last year was incredibly tumultuous for both media, advertisers, and least of all politicians, and it would seem that brands are being more cautious than ever about where their ads are shown. You may recall that earlier this year, big name advertisers pulled ads from showing up alongside controversial content, leading to hundreds of millions […]

Is Ad-supported News the Next Big Thing in AR?

26 Feb

Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]

New ad units, inventory opens up as voice assistants grow

19 Feb
voice assistants

Remember last April when Burger King, that ever-clever advertiser, used its ads to activate Google Home and Android phones? Basically, Burger King activated voice assistants by including the phrase, “O.k. Google. What is the Whopper burger?” in a TV ad, which then activated Google to read the first sentence of the hamburger’s Wikipedia entry. Here’s […]

TV viewers stop channel surfing, stay loyal to favorites

01 Dec
remote control

Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]

Advanced TV expected to double in next 18 months

18 Aug

The amount of budget advertisers are expected to spend on advanced TV—that is marketers’ ability to deliver different ads to individual households based on specific targeting criteria—is expected to double over the next 18 months or so, according to eMarketer. The marketing research firm predicts that spending in this advertising medium will grow to more […]

New data show you can’t go wrong with radio

19 Jul
old radio

Of all the challenges some traditional media has experienced in recent years, it appears that radio has relatively escaped the disruption caused by the digital revolution, and in fact may be benefitting from it. According to Marketing charts and Nielsen, radio reaches more people in the U.S. than any other medium, with an estimated total […]