Archive by Author

As Pay TV Sheds Subscribers, “Skinny Bundles” Are There to Pick Up the Slack

17 Jun
cord cutting

In this new age of digital video on demand, traditional pay television continues to lose subscribers, according to data from the Leichtman Research Group. In 2018, pay TV providers lost approximately 3.1 percent of their subscribers, which may not sound like a lot but is in fact double the percentage from the previous year. It’s […]

Traditional Non-Advertisers Turn to TV to Reach New Customers

23 May
bank-notes-blur-close-up-164474

In a testament that television advertising is still highly relevant, a wave of new advertisers have recently started buying airtime for their ads. But these aren’t just new companies that are just starting out. They’re established brands that have made their names known both offline and online first, and are now recognizing they need a […]

With OTT Growth, Services Innovate Ad Inventory

07 May
netflix remote

It’s no secret that usage of over the top (OTT) television services are one of the fastest growing media channels. With the pending launches of Disney+, WarnerMedia’s streaming service, and Apple TV Plus, the so-called streaming wars have really heated up. At the same time, while OTT viewing has capture approximately 15 percent of all […]

As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]

D2C Brands Find Ad Success in Traditional Broadcast

06 Mar
As seen on tv

One of the interesting shifts happening in the digital age is the proliferation of “Direct to Consumers” brands (D2C for short). In the past, brands and manufacturers would mostly sell their products wholesale to distributors and retailers, and they might purchase airtime on television or other media to drive consumer demand. They’d rarely sell directly […]

With digital ad spend growth comes more fraud

23 Feb
thief

There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]

Does Measurement Matter to the Media Mix?

18 Feb
measurement ruler

In the digital age, marketers are racing to measure everything. That makes sense, given that digital platforms are increasing their capabilities to capture consumer data. In fact, a few months ago, we discussed the degree to which audience ratings are becoming obsolete. Well, a recent study from Kantar Millward Brown has found that the degree […]

It’s time to consider podcasts

11 Feb
podcasts

As we’ve discussed before, digital audio advertising is an important and growing channel, one that continues to mature both from a content, inventory, reach, and technological standpoint. We’ve talked about streaming radio, but another interesting digital audio format that’s gained a lot of steam in recent years is podcasts. In case you’re not familiar with […]