Archive by Author

Advertisers Chase Younger Viewers on Instagram, YouTube, and Amazon

11 Sep
apps

A new study from business consultancy Mannatt-Vorhaus has found that younger adults (ages 18 – 34) tend to consume more video on their smartphone than on TV. According to the study, approximately 67 percent of people in this age group watch online videos every day, and 72 percent of them say they do it on […]

3 Key Trends to Watch for in Local Advertising

02 Sep
Dashboard stat

When we look at advertising trends to help understand the grander landscape and develop strategies for clients, we often look at global or national industry developments. After all, what works great on a large scale can often be applied to more regional or local scales as well. That said, for specific trends in local advertising, […]

What It Means When Google Grabs the Highest Share of Ad Spend

28 Aug
google

You may have missed this, but Google has quietly surpassed the top media companies to capture the largest share of ad spend in 2019, based on a report from MediaPost. The tech giant now captures 10.5 percent of all ad spend, which is up from third place and a 1.1 percent gain last year. Meanwhile, […]

New Footfall Traffic Measurement Debuts, but Privacy Concerns Abound

21 Aug
Location based

Ad tech firm Simpli.fi recently announced a new technology that enables them to measure in-store traffic from households who have been served ads through over-the-top (OTT) or connected TVs. According to the firm, they use a method to track physical visitors who were served digital ads using a geo-fencing technology. They can then measure the […]

More Reasons to Consider Podcast Advertising

14 Aug
spotify

We’ve talked in the past about the growth of streaming audio and how podcasts are worth considering from an advertising standpoint. Now, recent studies and other related industry news show that if you’re not advertising on podcasts you’re liking missing a huge opportunity. On the industry news front, streaming audio giant Spotify purchased two key […]

What Marketers Want Out of Digital Media and Linear TV

11 Jul
Digital Meida vs. Linear TV Effectiveness

When it comes to the debate between which is a better advertising vehicle—digital media or linear TV—there’s little agreement about what works and what doesn’t. And a recent survey of marketers by Blockgraph found that there are a number of areas in which each category can improve. But there are a few things that marketers […]

As Pay TV Sheds Subscribers, “Skinny Bundles” Are There to Pick Up the Slack

17 Jun
cord cutting

In this new age of digital video on demand, traditional pay television continues to lose subscribers, according to data from the Leichtman Research Group. In 2018, pay TV providers lost approximately 3.1 percent of their subscribers, which may not sound like a lot but is in fact double the percentage from the previous year. It’s […]

Traditional Non-Advertisers Turn to TV to Reach New Customers

23 May
bank-notes-blur-close-up-164474

In a testament that television advertising is still highly relevant, a wave of new advertisers have recently started buying airtime for their ads. But these aren’t just new companies that are just starting out. They’re established brands that have made their names known both offline and online first, and are now recognizing they need a […]

With OTT Growth, Services Innovate Ad Inventory

07 May
netflix remote

It’s no secret that usage of over the top (OTT) television services are one of the fastest growing media channels. With the pending launches of Disney+, WarnerMedia’s streaming service, and Apple TV Plus, the so-called streaming wars have really heated up. At the same time, while OTT viewing has capture approximately 15 percent of all […]