What’s black & white and read all over?

05 Jan

Okay, so the old joke doesn’t really translate in writing. It’s not news that newspaper circulation and reach have been declining over the years. And forecasts for the coming year aren’t all that sunny. Circulation declines did not start with the advent of the Internet as most people assume. According to Tony Rogers, Newspapers thrived into […]

The Year in Review

30 Dec

I’d like to take a moment to reflect on what has happened this year and to consider what 2012 will bring. We produce an annual white paper with our view of the coming year (it’s a great read – check it out!). This post is not meant to replace the paper, but rather to add a […]

Magazines are Still Kicking.

14 Dec

With all the magazines that have closed their doors in the past year – GamePro being the latest – one might assume that no one is reading magazines anymore. Oh contraire! In fact, MediaFinder reports that 239 new publications launched this year. As reported by Rochester Institute of Technology, the Gfk MRI Survey of the […]

Media Buying: The Benefits of Being Unbundled

28 Nov

As everyone who has ever worked with a full service agency knows, in the agency business it’s all about the creative. Creative is usually the heart and soul of a full service agency. Whether the CEO of the agency is from the creative or account services department, the spiritual leader of the agency is almost […]

Advertising Media Myths #1: TV, It’s Not What You Think

28 Nov

This post is a first in a series that will discuss major advertising media choices and cover both traditional media and digital media. And some of what we’ll tackle includes myths that are prevalent these days – and some facts that might help you understand more about the media landscape today and, hopefully, make better […]