We Love TV

18 Sep

If you’ve been a regular reader of our blog, you’ve noticed that we have a certain fondness for TV. Not just because many of us are Boomers who grew up with the medium, and not just because it’s a mainstay of our business. No, we love TV because it works. We saw several fascinating stories […]

What’s The Buzz?

07 Sep

Social Media and Paid Media – can they coexist? A few stories we’ve been reading suggest that not only can they live together, the combination is a powerful mix. We’re constantly reading about how the different generations consume media. As Baby Boomers, I’m well acquainted with how my generation uses it, but I’m fascinated with […]

You Say Tomato, and I say Tomato

19 Mar

We find it interesting to see how people can arrive at very different conclusions when faced with the same data set. The most recent example we’ve seen was reported in MediaPost’s Online Media Daily last week on the Fall 2011 Advertiser Perceptions report. For background, the Advertiser Perceptions report is “the largest multi-client tracking study […]

Show Me The Money

08 Mar

The age-old question with advertising – does it work? Will spending money on brand awareness lead to greater sales? We admit we have a bias toward believing in the power of advertising. But it’s always good to be able to present examples of how advertising has been successful to help bolster our belief and perhaps […]

TV & Online – Frenemies?

17 Feb

It’s no secret that we are big believers in TV advertising. And as self-professed technology geeks, we also love the power of the Internet and online advertising. And as we have watched the explosive growth of online advertising, we have also seen the tensions between the two media grow. But recent research from Nielsen, reported […]

Home, Sweet Out-Of-Home

08 Feb

What do you think of when the term “Out-Of-Home Advertising” is brought up? Billboards, right? One of the oldest advertising mediums, and still effective. And while the presence of the newer digital boards has been increasing, the vast majority of the boards you’ll see look like the picture here. But step back and consider that […]

The Rumors of My Death Have Been Greatly Exaggerated

20 Jan

There isn’t any question that the advertising industry has seen significant changes in its business models over the last few years, driven by technology, budgets, and client needs. All parts of the industry have been affected, including media buying. And like other members of the marketing community, we have worked to adapt what we do […]