Okay, so the old joke doesn’t really translate in writing. It’s not news that newspaper circulation and reach have been declining over the years. And forecasts for the coming year aren’t all that sunny. Circulation declines did not start with the advent of the Internet as most people assume. According to Tony Rogers, Newspapers thrived into […]
I’d like to take a moment to reflect on what has happened this year and to consider what 2012 will bring. We produce an annual white paper with our view of the coming year (it’s a great read – check it out!). This post is not meant to replace the paper, but rather to add a […]
We hope the holidays bring you peace, joy, and good food. We’ll be here – watching the media trends and getting ready to report back to you.
With all the magazines that have closed their doors in the past year – GamePro being the latest – one might assume that no one is reading magazines anymore. Oh contraire! In fact, MediaFinder reports that 239 new publications launched this year. As reported by Rochester Institute of Technology, the Gfk MRI Survey of the […]
Who listens to the radio anymore? I bet you do. Think about it – did you turn on your car radio this week; maybe on your way to work, or as you were running carpool? Did you stream talk or music with SiriusXM or Pandora? If so, you’re not alone.
As everyone who has ever worked with a full service agency knows, in the agency business it’s all about the creative. Creative is usually the heart and soul of a full service agency. Whether the CEO of the agency is from the creative or account services department, the spiritual leader of the agency is almost […]
We hate to sound whiny, but did you ever wonder why the creative department at an agency is called ‘creative’ and the rest of the folks in the advertising and marketing industry aren’t? You may not think of media as a creative discipline, but we sure do. You may not think that a really great, […]
This post is a first in a series that will discuss major advertising media choices and cover both traditional media and digital media. And some of what we’ll tackle includes myths that are prevalent these days – and some facts that might help you understand more about the media landscape today and, hopefully, make better […]