Media Buying: The Benefits of Being Unbundled

28 Nov

As everyone who has ever worked with a full service agency knows, in the agency business it’s all about the creative. Creative is usually the heart and soul of a full service agency. Whether the CEO of the agency is from the creative or account services department, the spiritual leader of the agency is almost […]

Advertising Media Myths #1: TV, It’s Not What You Think

28 Nov

This post is a first in a series that will discuss major advertising media choices and cover both traditional media and digital media. And some of what we’ll tackle includes myths that are prevalent these days – and some facts that might help you understand more about the media landscape today and, hopefully, make better […]