As marketers with more than 30 years of experience, we at Capital Media have seen firsthand the dramatic shifts caused by technology in the advertising world. We live a time where marketers have unprecedented access to data to help make better decisions, improve advertising efficiency and reach, and provide new revenue streams, all thanks to […]
Segmenting audiences based on a variety of factors is nothing new in media buying, but two new technologies that are currently being tested are making segmentation far more accurate than it’s ever been. Traditionally, marketers might have segmented their customers based on a variety of demographics—age, household income, etc. We’ve even been able to add […]
Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]
Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]
Every year, the marketing channels get noisier and noisier. Creativity is just one way to rise above the noise. But, what we’re seeing is that marketers are taking a number of different tactics to get there.
A nimble buyer is a proactive buyer. By seeking out opportunities and forecasting issues that might be down the road, a proactive media buyer is more likely to provide a platform for clients to succeed. After all, in today’s highly fragmented media world, there is no one silver bullet to meet all a company’s marketing […]