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What It Means When Google Grabs the Highest Share of Ad Spend

28 Aug
google

You may have missed this, but Google has quietly surpassed the top media companies to capture the largest share of ad spend in 2019, based on a report from MediaPost. The tech giant now captures 10.5 percent of all ad spend, which is up from third place and a 1.1 percent gain last year. Meanwhile, […]

More Reasons to Consider Podcast Advertising

14 Aug
spotify

We’ve talked in the past about the growth of streaming audio and how podcasts are worth considering from an advertising standpoint. Now, recent studies and other related industry news show that if you’re not advertising on podcasts you’re liking missing a huge opportunity. On the industry news front, streaming audio giant Spotify purchased two key […]

What Marketers Want Out of Digital Media and Linear TV

11 Jul
Digital Meida vs. Linear TV Effectiveness

When it comes to the debate between which is a better advertising vehicle—digital media or linear TV—there’s little agreement about what works and what doesn’t. And a recent survey of marketers by Blockgraph found that there are a number of areas in which each category can improve. But there are a few things that marketers […]

As Pay TV Sheds Subscribers, “Skinny Bundles” Are There to Pick Up the Slack

17 Jun
cord cutting

In this new age of digital video on demand, traditional pay television continues to lose subscribers, according to data from the Leichtman Research Group. In 2018, pay TV providers lost approximately 3.1 percent of their subscribers, which may not sound like a lot but is in fact double the percentage from the previous year. It’s […]

As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

With digital ad spend growth comes more fraud

23 Feb
thief

There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]

It’s time to consider podcasts

11 Feb
podcasts

As we’ve discussed before, digital audio advertising is an important and growing channel, one that continues to mature both from a content, inventory, reach, and technological standpoint. We’ve talked about streaming radio, but another interesting digital audio format that’s gained a lot of steam in recent years is podcasts. In case you’re not familiar with […]

Big Players Eye Expansion as OTT Grows

04 Feb
netflix

All signs indicate that over-the-top (OTT) TV viewing is growing by leaps and bounds, and some big players and media buyers are following suit. According to a recent study by video ad server Extreme Reach, 38 percent of video ad impressions were delivered through a “connected TV” experience, more than doubling from just a year […]

Say Goodbye to Ratings: OTT/Digital TV Measurement Heats Up

30 Oct
goodbye-2818190_1920

We recently discussed the television industry’s shift to Over-The-Top (OTT) services and how the shift to connected TVs is dramatically changing the advertising industry. And along with new ways to view media come new ways to measure not only television audiences, but to track audiences across media channels. Today, it’s not enough to simply know […]