We Love TV, part 2
A few more reasons to support our view that TV is still the most important advertising medium: First, a new study from The Futures Company (formerly Yankelovich) commissioned by the TVB on the purchase funnel. The study looked at 10 business categories, 13 media platforms, and how consumers used the information in the six phases of the purchase funnel that lead to a final purchase decision. The...
Read MoreWhat’s The Buzz?
Social Media and Paid Media – can they coexist? A few stories we’ve been reading suggest that not only can they live together, the combination is a powerful mix. We’re constantly reading about how the different generations consume media. As Baby Boomers, I’m well acquainted with how my generation uses it, but I’m fascinated with the differences of how Gen X and Millennials use the...
Read MoreAnybody Seen a Forest Around Here?
Wouldn’t you like to know what the trigger was that made a consumer decide to purchase your product? It’s one of those questions that all of us in the marketing business think about on a regular basis. And it may be one of those questions that doesn’t have an answer, as the purchase funnel has lots of inputs and only one desired output – that decision to buy. We’ve tried to explain our...
Read MoreYou Say Tomato, and I say Tomato
We find it interesting to see how people can arrive at very different conclusions when faced with the same data set. The most recent example we’ve seen was reported in MediaPost’s Online Media Daily last week on the Fall 2011 Advertiser Perceptions report. For background, the Advertiser Perceptions report is “the largest multi-client tracking study of media decision makers in the world....
Read MoreTV & Online – Frenemies?
It’s no secret that we are big believers in TV advertising. And as self-professed technology geeks, we also love the power of the Internet and online advertising. And as we have watched the explosive growth of online advertising, we have also seen the tensions between the two media grow. But recent research from Nielsen, reported by eMarketer confirms our belief that not only can the two media...
Read MoreSo Many Choices Under The Sun
Here’s a scary thought – the number of advertising platforms that advertisers and agencies have to choose from has grown from 8 in the 1970’s to over 100 today. These numbers come Patrick Quinn, CEO of PQ Media, a syndicated media research firm. We’ve written about the need to consider a broad set of options when developing a media plan, and while we are aware of (and use) most of them,...
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