Archive | Digital Media

RSS feed for this section

Say Goodbye to Ratings: OTT/Digital TV Measurement Heats Up

30 Oct
goodbye-2818190_1920

We recently discussed the television industry’s shift to Over-The-Top (OTT) services and how the shift to connected TVs is dramatically changing the advertising industry. And along with new ways to view media come new ways to measure not only television audiences, but to track audiences across media channels. Today, it’s not enough to simply know […]

Are Digital Ad Dollars Being Misspent?

23 Oct
burning-money-2113914_1920

Every year, the gap between digital ad spending and television gets wider and wider, and 2018 is no exception. In its annual report on global entertainment and media, PwC is reporting that digital is growing far larger, far faster, than TV. This year, digital ad spend is expected to be approximately $100 billion to TV’s […]

Is Ad-Supported OTT the Future of TV Advertising?

16 Oct
Person watching OTT

It’s quite likely, especially if you look at the results of a recent IAB study that uncovered some interesting contours about the size and demographics of people who watch ad-supported video streamed through over the top (ASV OTT*). Chief among the findings were that this audience is young (average 18 – 34), affluent ($75k+ household […]

Is advertising on radio streaming services worth it?

07 Jun
analogue-buttons-design-157557

Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]

Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Do your ads respect consumers’ time?

26 Mar
respect

Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]

Is Ad-supported News the Next Big Thing in AR?

26 Feb
1024px-Bill_Gates_MSC_2017

Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]

Is the world’s biggest advertiser pulling out of digital?

27 Sep
cable-computer-sata-s-ata-40604

Not exactly, according to this article about P&G’s chief brand officer Marc Pritchard. Instead, Pritchard is calling for “the next generation of digital ads.” What he means by that is doing away with what he calls the “2-second ad,” which is the average time consumers spend exposed to an ad. But those aren’t the ads […]

Digital ad giants spend big bucks on TV

21 Sep
tv dollar sign

A number of large tech companies, even ones who are pioneering the future of digital advertising, are spending enormous sums of money on television ads. According to Media Post: Google, for example, allocated nearly 80% of its $569 million U.S. ad budget to TV spots in 2014. And during just two months in 2016, Amazon spent […]