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As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

With digital ad spend growth comes more fraud

23 Feb
thief

There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]

It’s time to consider podcasts

11 Feb
podcasts

As we’ve discussed before, digital audio advertising is an important and growing channel, one that continues to mature both from a content, inventory, reach, and technological standpoint. We’ve talked about streaming radio, but another interesting digital audio format that’s gained a lot of steam in recent years is podcasts. In case you’re not familiar with […]

Big Players Eye Expansion as OTT Grows

04 Feb
netflix

All signs indicate that over-the-top (OTT) TV viewing is growing by leaps and bounds, and some big players and media buyers are following suit. According to a recent study by video ad server Extreme Reach, 38 percent of video ad impressions were delivered through a “connected TV” experience, more than doubling from just a year […]

Say Goodbye to Ratings: OTT/Digital TV Measurement Heats Up

30 Oct
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We recently discussed the television industry’s shift to Over-The-Top (OTT) services and how the shift to connected TVs is dramatically changing the advertising industry. And along with new ways to view media come new ways to measure not only television audiences, but to track audiences across media channels. Today, it’s not enough to simply know […]

Are Digital Ad Dollars Being Misspent?

23 Oct
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Every year, the gap between digital ad spending and television gets wider and wider, and 2018 is no exception. In its annual report on global entertainment and media, PwC is reporting that digital is growing far larger, far faster, than TV. This year, digital ad spend is expected to be approximately $100 billion to TV’s […]

Is Ad-Supported OTT the Future of TV Advertising?

16 Oct
Person watching OTT

It’s quite likely, especially if you look at the results of a recent IAB study that uncovered some interesting contours about the size and demographics of people who watch ad-supported video streamed through over the top (ASV OTT*). Chief among the findings were that this audience is young (average 18 – 34), affluent ($75k+ household […]

Is advertising on radio streaming services worth it?

07 Jun
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Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]

Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]