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Is Ad-Supported OTT the Future of TV Advertising?

16 Oct
Person watching OTT

It’s quite likely, especially if you look at the results of a recent IAB study that uncovered some interesting contours about the size and demographics of people who watch ad-supported video streamed through over the top (ASV OTT*). Chief among the findings were that this audience is young (average 18 – 34), affluent ($75k+ household […]

What’s Measurement without Data Integrity?

04 Sep
laptop data

We talk a lot about marketers improving both their approaches to measurement as well as the measurement tools they use. But one important point that is often overlooked by marketers is whether or not their data is any good. The old adage, “Garbage in, garbage out,” precisely illustrates what happens when marketers don’t think enough […]

Are you down with OTT? If not, it’s time to be.

20 Aug
Watching TV

Several new reports have come out recently on Over-The-Top (OTT) video services, and if you haven’t taken the opportunity to look at this channel seriously, now’s the time. OTT includes any services that can be delivered over the internet, and not requiring either cable or satellite subscription. These services are often delivered through “smart TVs,” […]

How GDPR Is Impacting US Advertisers & Publishers

03 Jul
gdpr

At the end of last May, a new law covering collection and usage of data in Europe took effect that has a wide-ranging impact on businesses around the world. In a nutshell, the General Data Protection Regulation (GDPR) requires websites and digital services to do the following: State in clear language what data they collect […]

Is advertising on radio streaming services worth it?

07 Jun
analogue-buttons-design-157557

Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]

With impending change in advertiser base comes shift in budget

23 May
business-computer-device-35550

In the history book for advertising (if such a thing exists), 2018 is going to go down as the year that mobile ad spending surpassed TV ad spending. And that trend is only going to become more pronounced through the next four years, according to a projection from eMarketer. This year, mobile ad spending is […]

Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Will 2018 be the year that digital finally overtakes traditional?

15 Mar
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At least, that’s the prediction of one analyst. According to a report on an analysis by the Winterberry Group, ad spend on digital media is going to slightly outpace “offline” media for the first time ever. The report forecasts a $97.8 billion spend on “offline,” including television, radio and out of home, and $100.8 billion […]

New ad units, inventory opens up as voice assistants grow

19 Feb
voice assistants

Remember last April when Burger King, that ever-clever advertiser, used its ads to activate Google Home and Android phones? Basically, Burger King activated voice assistants by including the phrase, “O.k. Google. What is the Whopper burger?” in a TV ad, which then activated Google to read the first sentence of the hamburger’s Wikipedia entry. Here’s […]

Is the world’s biggest advertiser pulling out of digital?

27 Sep
cable-computer-sata-s-ata-40604

Not exactly, according to this article about P&G’s chief brand officer Marc Pritchard. Instead, Pritchard is calling for “the next generation of digital ads.” What he means by that is doing away with what he calls the “2-second ad,” which is the average time consumers spend exposed to an ad. But those aren’t the ads […]