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Is Dynamic Ad Insertion the Future of Television Advertising?

27 Jan
family watching tv

Dynamic ad insertion may be the holy grail—and the future—of television advertising. At least, that’s what some ad tech execs are claiming as they unveil new technology at this year’s Consumer Electronics Show (CES). If you’re thinking the largest tradeshow for selling hardware is an odd place to be unveiling software that essentially operates in […]

Advertisers Chase Younger Viewers on Instagram, YouTube, and Amazon

11 Sep
apps

A new study from business consultancy Mannatt-Vorhaus has found that younger adults (ages 18 – 34) tend to consume more video on their smartphone than on TV. According to the study, approximately 67 percent of people in this age group watch online videos every day, and 72 percent of them say they do it on […]

3 Key Trends to Watch for in Local Advertising

02 Sep
Dashboard stat

When we look at advertising trends to help understand the grander landscape and develop strategies for clients, we often look at global or national industry developments. After all, what works great on a large scale can often be applied to more regional or local scales as well. That said, for specific trends in local advertising, […]

As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

With digital ad spend growth comes more fraud

23 Feb
thief

There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]

When it comes to media buys, segmentation is the name of the game

23 Jan
customer types

Segmenting audiences based on a variety of factors is nothing new in media buying, but two new technologies that are currently being tested are making segmentation far more accurate than it’s ever been. Traditionally, marketers might have segmented their customers based on a variety of demographics—age, household income, etc. We’ve even been able to add […]