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Advertisers Chase Younger Viewers on Instagram, YouTube, and Amazon

11 Sep
apps

A new study from business consultancy Mannatt-Vorhaus has found that younger adults (ages 18 – 34) tend to consume more video on their smartphone than on TV. According to the study, approximately 67 percent of people in this age group watch online videos every day, and 72 percent of them say they do it on […]

3 Key Trends to Watch for in Local Advertising

02 Sep
Dashboard stat

When we look at advertising trends to help understand the grander landscape and develop strategies for clients, we often look at global or national industry developments. After all, what works great on a large scale can often be applied to more regional or local scales as well. That said, for specific trends in local advertising, […]

As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

With digital ad spend growth comes more fraud

23 Feb
thief

There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]

When it comes to media buys, segmentation is the name of the game

23 Jan
customer types

Segmenting audiences based on a variety of factors is nothing new in media buying, but two new technologies that are currently being tested are making segmentation far more accurate than it’s ever been. Traditionally, marketers might have segmented their customers based on a variety of demographics—age, household income, etc. We’ve even been able to add […]

Is Ad-Supported OTT the Future of TV Advertising?

16 Oct
Person watching OTT

It’s quite likely, especially if you look at the results of a recent IAB study that uncovered some interesting contours about the size and demographics of people who watch ad-supported video streamed through over the top (ASV OTT*). Chief among the findings were that this audience is young (average 18 – 34), affluent ($75k+ household […]

What’s Measurement without Data Integrity?

04 Sep
laptop data

We talk a lot about marketers improving both their approaches to measurement as well as the measurement tools they use. But one important point that is often overlooked by marketers is whether or not their data is any good. The old adage, “Garbage in, garbage out,” precisely illustrates what happens when marketers don’t think enough […]

Are you down with OTT? If not, it’s time to be.

20 Aug
Watching TV

Several new reports have come out recently on Over-The-Top (OTT) video services, and if you haven’t taken the opportunity to look at this channel seriously, now’s the time. OTT includes any services that can be delivered over the internet, and not requiring either cable or satellite subscription. These services are often delivered through “smart TVs,” […]

How GDPR Is Impacting US Advertisers & Publishers

03 Jul
gdpr

At the end of last May, a new law covering collection and usage of data in Europe took effect that has a wide-ranging impact on businesses around the world. In a nutshell, the General Data Protection Regulation (GDPR) requires websites and digital services to do the following: State in clear language what data they collect […]

Is advertising on radio streaming services worth it?

07 Jun
analogue-buttons-design-157557

Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]