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What Marketers Want Out of Digital Media and Linear TV

11 Jul
Digital Meida vs. Linear TV Effectiveness

When it comes to the debate between which is a better advertising vehicle—digital media or linear TV—there’s little agreement about what works and what doesn’t. And a recent survey of marketers by Blockgraph found that there are a number of areas in which each category can improve. But there are a few things that marketers […]

Does Measurement Matter to the Media Mix?

18 Feb
measurement ruler

In the digital age, marketers are racing to measure everything. That makes sense, given that digital platforms are increasing their capabilities to capture consumer data. In fact, a few months ago, we discussed the degree to which audience ratings are becoming obsolete. Well, a recent study from Kantar Millward Brown has found that the degree […]