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As Pay TV Sheds Subscribers, “Skinny Bundles” Are There to Pick Up the Slack

17 Jun
cord cutting

In this new age of digital video on demand, traditional pay television continues to lose subscribers, according to data from the Leichtman Research Group. In 2018, pay TV providers lost approximately 3.1 percent of their subscribers, which may not sound like a lot but is in fact double the percentage from the previous year. It’s […]

With OTT Growth, Services Innovate Ad Inventory

07 May
netflix remote

It’s no secret that usage of over the top (OTT) television services are one of the fastest growing media channels. With the pending launches of Disney+, WarnerMedia’s streaming service, and Apple TV Plus, the so-called streaming wars have really heated up. At the same time, while OTT viewing has capture approximately 15 percent of all […]

Big Players Eye Expansion as OTT Grows

04 Feb
netflix

All signs indicate that over-the-top (OTT) TV viewing is growing by leaps and bounds, and some big players and media buyers are following suit. According to a recent study by video ad server Extreme Reach, 38 percent of video ad impressions were delivered through a “connected TV” experience, more than doubling from just a year […]

Are Second Screens Cannibalizing TV Viewer Attention?

06 Nov
youtube-2617510_1920

That’s the question asked of marketers in a recent survey. And for anyone who watches the industry, it’s probably no surprise that the majority of respondents said yes. The survey, conducted by ad-tech firm Viant and reported on in eMarketer, clearly suggests that marketers are concerned about the efficacy of their ad placements and their […]