Archive | Radio

RSS feed for this section

Is advertising on radio streaming services worth it?

07 Jun
analogue-buttons-design-157557

Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]

New data show you can’t go wrong with radio

19 Jul
old radio

Of all the challenges some traditional media has experienced in recent years, it appears that radio has relatively escaped the disruption caused by the digital revolution, and in fact may be benefitting from it. According to Marketing charts and Nielsen, radio reaches more people in the U.S. than any other medium, with an estimated total […]