The Capital Media team is made up of media planning and buying professionals. Our core agency team averages 20+ years in the business. We’ve been around the block. Seen just about everything. Planned and purchased advertising campaigns in just about every industry category imaginable in business to consumer, business to business and business to government environments.
We’ve executed campaigns that achieved brand goals, including awareness, perception, preference, and purchase intent, all leading to generating traffic to brick/mortar and online destinations. We’ve been equally successful executing direct response campaigns that deliver profitable cost per acquisition.
Most of our team members have been solving client problems since the 1980s. But, we’re not stuck in the 80’s. We’re all students of the media world, constantly educating ourselves on the ever-changing media landscape so we can craft the most effective and thorough media plans for clients to achieve their marketing goals. Our team must be doing something right, as the length of our client relationships shatter agency industry norms. We’ve been working with AAMCO Transmissions since 1985, Jerry’s Subs & Pizza since 1988, The Washington Post since 1991, and Jiffy Lube since 1995.
The veteran nature of our agency team provides a significant advantage to our clients. In almost every single media rate negotiation, it is the Capital Media side of the table that has more knowledge and experience to call on. After all, in negotiations, knowledge is power – and we provide a pretty powerful team.