At Capital Media Group we are prone to say – on a regular basis – that we’re media agnostic. That means we’re not partial to or prone to recommend any one kind of media to our clients – we buy the media that makes the most sense given the goals and objectives of the media campaign. We don’t play favorites, we care about what works.
The team at Capital Media has spent over 30 years buying traditional media: things like television, radio, print and outdoor. In addition, we dove into the online or digital media realm in the mid-1990s with campaigns for companies like Dell and The Wall Street Journal.
Continuing in the vein of identifying trends and getting involved on behalf of our clients early on, we moved to cable earlier than most. For instance, did you know that 60+% of all TV viewing is now on cable versus broadcast television? We saw that happening and factored that trend into media strategies for our clients, allowing them to capitalize on cable advertising ahead of the rest of the pack.
And now, in recent years, we’ve turned our attention to the online space, including advertising on screens of all sizes like smartphones and tablets, as well as the web in general.
Bottom line, we are as adept at all forms of new media – online, digital, mobile, tablets, video and other channels – as we are at traditional media like television, radio, print and outdoor.
And that – we call that being ‘media agnostic.’ It’s all just media to us. Knowing the right channels and the right strategies to use with the right client initiatives is what we do. Every time.
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