Best media rates

At Capital Media, we routinely deliver the best media rates to our clients – for every media campaign.

In fact, a multi-market audit performed in 2011 by a leading independent third party media auditor found Capital Media Group’s rates to be 18-20 percent lower than the most favorable industry pricing benchmarks. (That’s 18% more impact for the same media budget or the same media impact you’re currently getting for 18% less budget.) Wow!

There’s more where that came from. Also in 2011, a station management analysis showed some impressive results:

• Capital Media’s AUR was $153, while the station’s AUR was $236.
• Capital Media’s client rates were 35% lower than the average of all the station’s clients.

Our Buying Goal – Squad Low Minus 20%

SQAD is the industry’s leading pricing benchmark. At Capital Media, our buying goal is always the SQAD low minus 20%.

So, when you’re looking for a media buying agency, ask about SQAD. If they don’t have and reference it, we can promise you’re not getting the most for your media budget.