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	<title>Capital Media Group</title>
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	<description>Media strategy, media buying, media planning, research</description>
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		<title>Anybody Seen a Forest Around Here?</title>
		<link>http://www.capmediagroup.com/blog/anybody-seen-a-forest-around-here/</link>
		<comments>http://www.capmediagroup.com/blog/anybody-seen-a-forest-around-here/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 17:14:42 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1521</guid>
		<description><![CDATA[Wouldn’t you like to know what the trigger was that made a consumer decide to purchase your product? It’s one of those questions that all of us in the marketing business think about on a regular basis. And it may be one of those questions that doesn’t have an answer, as the purchase funnel has [...]]]></description>
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		<title>You Say Tomato, and I say Tomato</title>
		<link>http://www.capmediagroup.com/uncategorized/you-say-tomato-and-i-say-tomato/</link>
		<comments>http://www.capmediagroup.com/uncategorized/you-say-tomato-and-i-say-tomato/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 13:00:04 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1512</guid>
		<description><![CDATA[We find it interesting to see how people can arrive at very different conclusions when faced with the same data set. The most recent example we’ve seen was reported in MediaPost’s Online Media Daily last week on the Fall 2011 Advertiser Perceptions report. For background, the Advertiser Perceptions report is “the largest multi-client tracking study [...]]]></description>
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		<title>Show Me The Money</title>
		<link>http://www.capmediagroup.com/blog/show-me-the-money/</link>
		<comments>http://www.capmediagroup.com/blog/show-me-the-money/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 22:15:48 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Media Strategy]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1503</guid>
		<description><![CDATA[The age-old question with advertising – does it work? Will spending money on brand awareness lead to greater sales? We admit we have a bias toward believing in the power of advertising. But it’s always good to be able to present examples of how advertising has been successful to help bolster our belief and perhaps [...]]]></description>
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		<title>Drill Baby Drill &#8211; Into Target Audience Characteristics</title>
		<link>http://www.capmediagroup.com/blog/drill-baby-drill-into-target-audience-characteristics/</link>
		<comments>http://www.capmediagroup.com/blog/drill-baby-drill-into-target-audience-characteristics/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:36:11 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Media Strategy]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1494</guid>
		<description><![CDATA[One of the major challenges in the development of a media plan is matching the media consumption habits of your target. We were prompted to write about this after we read a report from YuMe.com, an online video advertising technology company, which was focused on their 2011 video ad metrics. While the report is full [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>TV &amp; Online – Frenemies?</title>
		<link>http://www.capmediagroup.com/blog/tv-online-%e2%80%93-frenemies/</link>
		<comments>http://www.capmediagroup.com/blog/tv-online-%e2%80%93-frenemies/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:20:33 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1475</guid>
		<description><![CDATA[It’s no secret that we are big believers in TV advertising. And as self-professed technology geeks, we also love the power of the Internet and online advertising. And as we have watched the explosive growth of online advertising, we have also seen the tensions between the two media grow. But recent research from Nielsen, reported [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Home, Sweet Out-Of-Home</title>
		<link>http://www.capmediagroup.com/blog/home-sweet-out-of-home/</link>
		<comments>http://www.capmediagroup.com/blog/home-sweet-out-of-home/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 12:44:18 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1470</guid>
		<description><![CDATA[What do you think of when the term “Out-Of-Home Advertising” is brought up? Billboards, right? One of the oldest advertising mediums, and still effective. And while the presence of the newer digital boards has been increasing, the vast majority of the boards you’ll see look like the picture here. But step back and consider that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So Many Choices Under The Sun</title>
		<link>http://www.capmediagroup.com/blog/so-many-choices-under-the-sun/</link>
		<comments>http://www.capmediagroup.com/blog/so-many-choices-under-the-sun/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:18:18 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Media Strategy]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1455</guid>
		<description><![CDATA[Here’s a scary thought – the number of advertising platforms that advertisers and agencies have to choose from has grown from 8 in the 1970’s to over 100 today. These numbers come Patrick Quinn, CEO of PQ Media, a syndicated media research firm. We’ve written about the need to consider a broad set of options [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Rumors of My Death Have Been Greatly Exaggerated</title>
		<link>http://www.capmediagroup.com/blog/the-rumors-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://www.capmediagroup.com/blog/the-rumors-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:47:04 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1435</guid>
		<description><![CDATA[There isn’t any question that the advertising industry has seen significant changes in its business models over the last few years, driven by technology, budgets, and client needs. All parts of the industry have been affected, including media buying. And like other members of the marketing community, we have worked to adapt what we do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to be an Advertising Genius Without Really Trying</title>
		<link>http://www.capmediagroup.com/blog/how-to-be-an-advertising-genius-without-really-trying/</link>
		<comments>http://www.capmediagroup.com/blog/how-to-be-an-advertising-genius-without-really-trying/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:33:54 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1427</guid>
		<description><![CDATA[Why would you advertise anywhere but on the Internet? It&#8217;s cheap. You can target buyers. It’s trackable. And you don’t need to deal with all of the complications of producing a commercial or dealing with a media buyer? Just go to Google AdWords, and voila, everyone can be an advertising genius. Right? If only life [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s black &amp; white and read all over?</title>
		<link>http://www.capmediagroup.com/blog/whats-black-white-and-read-all-over/</link>
		<comments>http://www.capmediagroup.com/blog/whats-black-white-and-read-all-over/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:40:17 +0000</pubDate>
		<dc:creator>Alan Reisberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.capmediagroup.com/?p=1395</guid>
		<description><![CDATA[Okay, so the old joke doesn&#8217;t really translate in writing. It&#8217;s not news that newspaper circulation and reach have been declining over the years. And forecasts for the coming year aren&#8217;t all that sunny. Circulation declines did not start with the advent of the Internet as most people assume. According to Tony Rogers, Newspapers thrived into [...]]]></description>
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