Media Planning

At Capital Media, our expertise when it comes to media planning on behalf of our clients is unmatched.

Media planning is about finding and then using the most appropriate media platforms and vehicles for a client’s product or service. The job of the media planner is to determine (and then buy) – through a variety of methods and using the tools, techniques and experience at their disposal –the best combination of media needed given to achieve (and exceed!) the clients’ marketing and business objectives.

Some of the factors our we consider during the planning process include:

• Establishment and integration of media objectives and strategies with the broader business and marketing objectives and strategies

• How should the media plan be developed given creative and messaging goals and tactics

• Which media and in what combination?

• Budget allocation between media and markets

• Establishment of Reach and Frequency goals

• Quantitative establishment of campaign metrics and ROI goals.