Negotiating

When it comes to negotiating on behalf of our clients, the team at Capital Media knows one thing to be true:  Information is power.

Research and Data Drive Our Negotiations

We have developed years of rate tracking information that we use in our negotiations so we know how pricing has fluctuated in previous up and down markets. Our principals are researchers and data and analytics driven, so we leave no stone unturned when it comes to gathering information to use to negotiate the best deals for our clients.

We Know the Markets We Serve

At Capital Media, we have a long history of buying our core mid-Atlantic markets, as well as other markets all over the United States. When we make buys for our clients outside our home mid-Atlantic markets, we collaborate with local buyers who possess the same level of knowledge and expertise in their home markets.

We Understand Market Dynamics

At Capital Media, we are not novices when it comes to media and the dynamics of the markets we serve. We understand and appreciate market dynamics and we understand rates and structures. Sometime rates go up, sometime they go down. We appreciate data and are relentless when it comes to research, which allows us insights into our clients’ markets unlike that provided by other media buying firms. We use those data and insights and write and publish white papers annually covering media market dynamics prior to undertaking the process of annual media strategy and planning.

Ongoing Training is a Key to Success

In addition, the training of our staff in all things related to media, the markets and customers we serve, as well as the consumer behavior in general is comprehensive and ongoing. We understand that media is constantly evolving and changing and our audiences are constantly evolving and changing. So we make it a point to never stop learning, growing and adding capabilities to our arsenal of tools that can help us ensure success for our clients. Our training also includes completion of the Shapiro Negotiations Institute program, a leader in the field of negotiating training.