Are you down with OTT? If not, it’s time to be.

20 Aug
Watching TV

Several new reports have come out recently on Over-The-Top (OTT) video services, and if you haven’t taken the opportunity to look at this channel seriously, now’s the time. OTT includes any services that can be delivered over the internet, and not requiring either cable or satellite subscription. These services are often delivered through “smart TVs,” […]

How GDPR Is Impacting US Advertisers & Publishers

03 Jul
gdpr

At the end of last May, a new law covering collection and usage of data in Europe took effect that has a wide-ranging impact on businesses around the world. In a nutshell, the General Data Protection Regulation (GDPR) requires websites and digital services to do the following: State in clear language what data they collect […]

6 seconds vs. long-form ads: Which is better?

19 Jun
stopwatch

Thanks to two new reports with highly divergent findings, marketers may be scratching their head as they consider the length of video spots they’ll be buying in upcoming quarters. The first report claims that marketers are finding 6-second pre-roll ads are the most effective video form. These ad units, of course, are mostly found on […]

Is advertising on radio streaming services worth it?

07 Jun
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Google seems to think so, as the ad serving giant recently announced it is “plugging into streaming music services like Spotify and Pandora” with its DoubleClick platform. That means that advertisers can dynamically bid on audio ad placements using Google’s platform just like they do for AdWords and display. By combining data from Google with […]

With impending change in advertiser base comes shift in budget

23 May
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In the history book for advertising (if such a thing exists), 2018 is going to go down as the year that mobile ad spending surpassed TV ad spending. And that trend is only going to become more pronounced through the next four years, according to a projection from eMarketer. This year, mobile ad spending is […]

Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Do your ads respect consumers’ time?

26 Mar
respect

Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]

Will 2018 be the year that digital finally overtakes traditional?

15 Mar
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At least, that’s the prediction of one analyst. According to a report on an analysis by the Winterberry Group, ad spend on digital media is going to slightly outpace “offline” media for the first time ever. The report forecasts a $97.8 billion spend on “offline,” including television, radio and out of home, and $100.8 billion […]

Is “Brand Safety” the word of 2018?

06 Mar
caution

Last year was incredibly tumultuous for both media, advertisers, and least of all politicians, and it would seem that brands are being more cautious than ever about where their ads are shown. You may recall that earlier this year, big name advertisers pulled ads from showing up alongside controversial content, leading to hundreds of millions […]