There have been a lot of news stories recently about the role that data buying and selling played in the 2016 election. While we don’t want to get into the politics of the situation, one thing is abundantly true: Data is the new oil of the digital age. As marketers, we want to know who, […]
Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]
At least, that’s the prediction of one analyst. According to a report on an analysis by the Winterberry Group, ad spend on digital media is going to slightly outpace “offline” media for the first time ever. The report forecasts a $97.8 billion spend on “offline,” including television, radio and out of home, and $100.8 billion […]
Last year was incredibly tumultuous for both media, advertisers, and least of all politicians, and it would seem that brands are being more cautious than ever about where their ads are shown. You may recall that earlier this year, big name advertisers pulled ads from showing up alongside controversial content, leading to hundreds of millions […]
Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]
Remember last April when Burger King, that ever-clever advertiser, used its ads to activate Google Home and Android phones? Basically, Burger King activated voice assistants by including the phrase, “O.k. Google. What is the Whopper burger?” in a TV ad, which then activated Google to read the first sentence of the hamburger’s Wikipedia entry. Here’s […]
Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]
Digital advertising regulations are being called into question with the recent revelations that the Russian government may have used Facebook and other digital platforms to target ads with the intention of influencing the U.S. election. Specifically, some are calling for stronger disclosure requirements for online political advertising, such as what we see in political television […]
Not exactly, according to this article about P&G’s chief brand officer Marc Pritchard. Instead, Pritchard is calling for “the next generation of digital ads.” What he means by that is doing away with what he calls the “2-second ad,” which is the average time consumers spend exposed to an ad. But those aren’t the ads […]
A number of large tech companies, even ones who are pioneering the future of digital advertising, are spending enormous sums of money on television ads. According to Media Post: Google, for example, allocated nearly 80% of its $569 million U.S. ad budget to TV spots in 2014. And during just two months in 2016, Amazon spent […]
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