We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]
We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]
One of the interesting shifts happening in the digital age is the proliferation of “Direct to Consumers” brands (D2C for short). In the past, brands and manufacturers would mostly sell their products wholesale to distributors and retailers, and they might purchase airtime on television or other media to drive consumer demand. They’d rarely sell directly […]
There’s little doubt that 2019 is going to be another blockbuster year for digital advertising. Research firm eMarketer is forecasting a 17 percent lift to digital ad revenues for 2019, with advertisers spending more than $325 billion. Yet the more advertisers seem to spend, the bigger ad fraud seems to become. We’ve discussed fraud previously, […]
In the digital age, marketers are racing to measure everything. That makes sense, given that digital platforms are increasing their capabilities to capture consumer data. In fact, a few months ago, we discussed the degree to which audience ratings are becoming obsolete. Well, a recent study from Kantar Millward Brown has found that the degree […]
As we’ve discussed before, digital audio advertising is an important and growing channel, one that continues to mature both from a content, inventory, reach, and technological standpoint. We’ve talked about streaming radio, but another interesting digital audio format that’s gained a lot of steam in recent years is podcasts. In case you’re not familiar with […]
All signs indicate that over-the-top (OTT) TV viewing is growing by leaps and bounds, and some big players and media buyers are following suit. According to a recent study by video ad server Extreme Reach, 38 percent of video ad impressions were delivered through a “connected TV” experience, more than doubling from just a year […]
As marketers with more than 30 years of experience, we at Capital Media have seen firsthand the dramatic shifts caused by technology in the advertising world. We live a time where marketers have unprecedented access to data to help make better decisions, improve advertising efficiency and reach, and provide new revenue streams, all thanks to […]
Segmenting audiences based on a variety of factors is nothing new in media buying, but two new technologies that are currently being tested are making segmentation far more accurate than it’s ever been. Traditionally, marketers might have segmented their customers based on a variety of demographics—age, household income, etc. We’ve even been able to add […]
That’s the question asked of marketers in a recent survey. And for anyone who watches the industry, it’s probably no surprise that the majority of respondents said yes. The survey, conducted by ad-tech firm Viant and reported on in eMarketer, clearly suggests that marketers are concerned about the efficacy of their ad placements and their […]
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