Advanced TV expected to double in next 18 months

18 Aug
darts

The amount of budget advertisers are expected to spend on advanced TV—that is marketers’ ability to deliver different ads to individual households based on specific targeting criteria—is expected to double over the next 18 months or so, according to eMarketer. The marketing research firm predicts that spending in this advertising medium will grow to more […]

New data show you can’t go wrong with radio

19 Jul
old radio

Of all the challenges some traditional media has experienced in recent years, it appears that radio has relatively escaped the disruption caused by the digital revolution, and in fact may be benefitting from it. According to Marketing charts and Nielsen, radio reaches more people in the U.S. than any other medium, with an estimated total […]

Cross-channel measurement tools getting sharper

11 Jul
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We recently noted that Facebook is partnering with third-party data providers to provide better quality data around the interaction between their platform and television. Now, both Nielsen and comScore are sharpening their measurement tools to provide data that marketers may not necessarily associate with either outfit. Nielsen is now offering measurement and analysis of “owned […]

Your digital manager can now buy TV ads

04 Jul
digital manager

It appears that the time has finally come for AdWords-styled ad placement to come to television. Google recently announced that it is adding traditional TV advertising inventory to its DoubleClick Bid Manager platform. This shift allows advertisers to manage their digital and a TV buys through a single system, which typically requires separate systems. Google […]

You have to spend money to make money, even if you’re a publisher

02 May
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The old adage that “You have to spend money to make money” is just as true today as ever, but it even applies to today’s publishers. Case in point: the Financial Times (FT), an international business daily news outlet, is upping its marketing spend “28 percent on consumer-facing campaigns and 30 percent on B2B campaigns […]

Are marketers over millennials?

26 Apr
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Yes and no, according to this Ad Age article. The next generation, Generation Z, is now starting to attract the interest of marketers. Gen Z, people born approximately around 1997 through 2011, are starting their late teen/early 20s and make up approximately 27 percent of the global population and about 22 percent of the U.S. […]

Is your media buy a complex headache?

18 Apr
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If so, you’re apparently not alone. According to a new study by ID Comms and reported on in MediaPost, both advertisers and media agencies characterize media as a “complex headache.” The study, which had only 178 respondents (i.e. take the results with a grain of salt), found that an overwhelming majority of marketers and media […]

Is your brand safe in the digital age?

10 Apr
google laptop

Brand safety was never much of a concern when buying traditional media (i.e. back in the old days). At worst, an advertiser had to worry about their brand being associated with racy or possibly controversial content. But today the game has fundamentally changed with the relatively recent discovery that groups labeled as terrorist and hate […]

The word of 2017 is “Measurement”

14 Feb
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If there’s one thing that’s been a constant drum beat over the past several months, it’s that marketers want better measurement tools. A new IAB survey supports this, finding that a whopping “71% of marketers, media buyers, publishers, and ad tech executives” expect to spend more on the amorphous “data and related services” categories. As […]