Differentiated Full Service Media

The Capital Media Way

strategic media plans

Data driven

Our data-driven media plans deliver measurable results within budget. The Capital Media planning process begins with a thorough analysis of all the syndicated consumer, market, and media research combined with a client’s proprietary research. We then deliver a data- driven, holistic media plan informed not only by robust research but also complemented by a unique media perspective driven by over 30 years in the marketing industry.

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Media Agnostic

The right media mix.

Whether digital or traditional we don’t play favorites. At Capital Media, we’re media agnostic, meaning we recommend the media mix that makes the most sense given a client’s goals and its target audience’s media consumption habits.

From traditional TV to OTT, from terrestrial radio to digital audio including streaming and podcasts and from print to paid social we have experience buying all media platforms.

Utilize Media that works

Advantaged rates

Competitive rates that shatter industry benchmarks.

Capital Media clients get the right media placements at advantaged rates. According to an independent, third-party auditor, Capital Media’s rates were found to be 20% lower than industry benchmarks.

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A nimble team of senior marketing & media professionals.

Our clients benefit from our wide range of national and local marketing and media experience in a variety of industries.

– Retail
– Tech
– Automotive
– Consumer products
– Sports teams
– Healthcare
– Financial services
– Law firms
– Higher education
– Business-to-business
– Business-to-government
– Issue advocacy

While we all have years of experience in the industry we are still students of the game, intensely keeping up to date with the fast-paced changes of the media industry.

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Media monitoring
& Stewardship

Ensuring media sellers keep their promises.

Media sellers know Capital Media watches their every move. We pay as much attention to our clients’ media buys after placement as we do before execution. We don’t just place ads and hope for the best. Capital Media has earned a reputation for being the media buyers who spend the most time and effort monitoring clients’ media placements so our client’s media buys run in the market as they were painstakingly planned with as few pre-empts and errors as possible. This focus on stewardship differentiates Capital Media from other media agencies but more importantly, results in more effective advertising campaigns.

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Let's talk about how The Capital Media Way can help you.

Contact us for a complimentary media audit.

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What they're saying

I had the pleasure of working with Capital Media in a previous job, so when I was ready to run a brand campaign in my new company, I only wanted to work with Alan Reisberg and his stellar team. Not only does...Read more

Rebecca Chanin, Marketing Director, JK Moving Services

It is so refreshing to work with an advertising agency that sees the value in breakthrough visibility, out of the box originality, and fully integrated marketing solutions. At a time when our industry is...Read more

Dahn Burke, Digital Sales Manager, W*USA-TV | Gannett | CBS |

The Jiffy Lube Washington Area Co-op has worked with Capital Media for over 20 years and for good reason. Their media buying strategies, negotiation skills, and exacting attention to detail on follow-up to...Read more

Dale Smith, President, Jiffy Lube Washington Area Co-op

Capital Media played an important role in the effectiveness of our Gulf Coast Spay/Neuter Project, a marketing campaign to reduce pet homelessness in Mississippi and Louisiana. Their expertise coupled with...Read more

Cory Smith, Senior Director of Pets for Life, The Humane Society of the US

For over six years, Alan Reisberg and the team at Capital Media have played an integral role in the success of our B2B and B2G advertising initiatives. As a small business in a very competitive marketplace, we...Read more

Juli Zeffert, Director of Marketing and Communications, Iron Bow Technologies

Over the past 20+ years in my dealings with Capital Media I have found them to define professionalism. Our group members are from a diverse professional background, with large variations in advertising...Read more

Carl Merewitz, Steering Committee Member, Washington DC Area AAMCO Dealers

Capital Media has been doing business with Comcast Spotlight in Baltimore for quite a few years and we value them as friends as well as business partners. I have always appreciated and respected the ability of...Read more

Jim Dolan, Regional Sales Manager, Comcast Spotlight, Baltimore

Cap Media, best f**ken g-d damn media buyers in the most important city in the world! If you’d prefer, I can slap together a more boring testimonial from the brain – rather than from the heart.

Dana Siller, Director of Corporate Marketing, Jerry’s Subs & Pizza

I have used Capital Media for the entire 22 years I have been at the helm of Maryland International Raceway. They have their hand on the pulse of the media in the Washington market and I know my events receive...Read more

Royce L. Miller, President, Maryland International Raceway

Capital Media has been a valued partner of ABC 7/WJLA-TV’s for many years. Capital Media has earned a solid reputation as a media savvy, client-centered agency, focused on results. They approach their...Read more

Tim Dotson, Sales Manager, WJLA-TV

Our experience with Capital Media has been outstanding. It transcends a typical vendor relationship – being more of a partnership. Alan is genuinely vested in the performance of our business as is evidenced...Read more

Steve Freishtat, President, Next Day Blinds Corporation

I couldn’t imagine doing my job without Capital Media. They are true partners providing guidance and advice every step of the way. I trust them completely and couldn’t imagine implementing our marketing...Read more

Rich Handloff, Director of Consumer Marketing, The Washington Post

Alan’s experience comes through in every discussion, yet he delivers strategies like a trusted family doctor, rather than a slick agency guy. He’s flexible, professional and always working to get more for...Read more

Brad Buyce, EVP, Coyne