Putting the power of strategic media planning and buying to work for your brand.

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At Capital Media, we help our clients optimize their media budgets, which is often one of the single largest line items on their P&L. We work with our clients to translate their corporate and brand marketing objectives into quantitatively-based media plans that have the greatest chance of success to meet their goals.

We are fully engaged in the media world around us. The media landscape has changed rapidly over the past 20 years and ever-faster changes are coming. We’re committed to not only keeping up with the changes but leading our clients through the changes with media plans and buys that take advantage of the changing media landscape rather than react to it. Media planning and buying is all we do, so every human and financial resource at our disposal is invested in being able to deliver the best media product possible. That media product includes market research, consumer research, media research, the most sophisticated media planning tools available including programmatic planning and buying technology, expert rate negotiation and media monitoring/stewardship operations.

While Capital Media doesn’t have a creative department staffed with writers and art directors, we are nonetheless creative. Our creativity shows itself in out-of-the-box media planning, extra deep analysis and translation of market, consumer and media research and, proudly, an ability to execute breakthrough media placements benefiting our clients.

The campaign strategies of many media agencies are limited to perspectives coming from a media-only mindset. At Capital Media, our media expertise has not been developed in a vacuum. Our media strategies are evaluated in a broad, multi-disciplined manner made possible by the significant industry and brand experience of Capital Media president, Alan Reisberg, the agency’s principal strategist.  Alan leverages significant Madison Avenue and client-side Fortune 500 brand strategy experience to benefit clients. Brand experience includes Texize, Continental Airlines, AT&T, Gillette, Citibank, Harrah’s Casinos, Dell Computer, Dow Jones, wsj.com, AAMCO Transmissions, The Washington Post, Jiffy Lube, Humane Society of the United States, Great Clips and others.

This breadth and depth of experience influences media plans that prove to be successful in the marketplace.  This is just one reason the tenures of Capital Media client relationships shatter industry norms.


What they're saying

I had the pleasure of working with Capital Media in a previous job, so when I was ready to run a brand campaign in my new company, I only wanted to work with Alan Reisberg and his stellar team. Not only does...Read more

Rebecca Chanin, Marketing Director, JK Moving Services

It is so refreshing to work with an advertising agency that sees the value in breakthrough visibility, out of the box originality, and fully integrated marketing solutions. At a time when our industry is...Read more

Dahn Burke, Digital Sales Manager, W*USA-TV | Gannett | CBS |

The Jiffy Lube Washington Area Co-op has worked with Capital Media for over 20 years and for good reason. Their media buying strategies, negotiation skills, and exacting attention to detail on follow-up to...Read more

Dale Smith, President, Jiffy Lube Washington Area Co-op

Capital Media played an important role in the effectiveness of our Gulf Coast Spay/Neuter Project, a marketing campaign to reduce pet homelessness in Mississippi and Louisiana. Their expertise coupled with...Read more

Cory Smith, Senior Director of Pets for Life, The Humane Society of the US

For over six years, Alan Reisberg and the team at Capital Media have played an integral role in the success of our B2B and B2G advertising initiatives. As a small business in a very competitive marketplace, we...Read more

Juli Zeffert, Director of Marketing and Communications, Iron Bow Technologies

Over the past 20+ years in my dealings with Capital Media I have found them to define professionalism. Our group members are from a diverse professional background, with large variations in advertising...Read more

Carl Merewitz, Steering Committee Member, Washington DC Area AAMCO Dealers

Capital Media has been doing business with Comcast Spotlight in Baltimore for quite a few years and we value them as friends as well as business partners. I have always appreciated and respected the ability of...Read more

Jim Dolan, Regional Sales Manager, Comcast Spotlight, Baltimore

Cap Media, best f**ken g-d damn media buyers in the most important city in the world! If you’d prefer, I can slap together a more boring testimonial from the brain – rather than from the heart.

Dana Siller, Director of Corporate Marketing, Jerry’s Subs & Pizza

I have used Capital Media for the entire 22 years I have been at the helm of Maryland International Raceway. They have their hand on the pulse of the media in the Washington market and I know my events receive...Read more

Royce L. Miller, President, Maryland International Raceway

Capital Media has been a valued partner of ABC 7/WJLA-TV’s for many years. Capital Media has earned a solid reputation as a media savvy, client-centered agency, focused on results. They approach their...Read more

Tim Dotson, Sales Manager, WJLA-TV

Our experience with Capital Media has been outstanding. It transcends a typical vendor relationship – being more of a partnership. Alan is genuinely vested in the performance of our business as is evidenced...Read more

Steve Freishtat, President, Next Day Blinds Corporation

I couldn’t imagine doing my job without Capital Media. They are true partners providing guidance and advice every step of the way. I trust them completely and couldn’t imagine implementing our marketing...Read more

Rich Handloff, Director of Consumer Marketing, The Washington Post

Alan’s experience comes through in every discussion, yet he delivers strategies like a trusted family doctor, rather than a slick agency guy. He’s flexible, professional and always working to get more for...Read more

Brad Buyce, EVP, Coyne