We Love TV, part 2
A few more reasons to support our view that TV is still the most important advertising medium: First, a new study from The Futures Company (formerly Yankelovich) commissioned by the TVB on the purchase funnel. The study looked at 10 business categories, 13 media platforms, and how consumers used the information in the six phases of the purchase funnel that lead to a final purchase decision. The...
Read MoreWe Love TV
If you’ve been a regular reader of our blog, you’ve noticed that we have a certain fondness for TV. Not just because many of us are Boomers who grew up with the medium, and not just because it’s a mainstay of our business. No, we love TV because it works. We saw several fascinating stories about television in the past week, and wanted to share them with you. First, Mediapost wrote...
Read MoreWhat’s The Buzz?
Social Media and Paid Media – can they coexist? A few stories we’ve been reading suggest that not only can they live together, the combination is a powerful mix. We’re constantly reading about how the different generations consume media. As Baby Boomers, I’m well acquainted with how my generation uses it, but I’m fascinated with the differences of how Gen X and Millennials use the...
Read MoreAnybody Seen a Forest Around Here?
Wouldn’t you like to know what the trigger was that made a consumer decide to purchase your product? It’s one of those questions that all of us in the marketing business think about on a regular basis. And it may be one of those questions that doesn’t have an answer, as the purchase funnel has lots of inputs and only one desired output – that decision to buy. We’ve tried to explain our...
Read MoreYou Say Tomato, and I say Tomato
We find it interesting to see how people can arrive at very different conclusions when faced with the same data set. The most recent example we’ve seen was reported in MediaPost’s Online Media Daily last week on the Fall 2011 Advertiser Perceptions report. For background, the Advertiser Perceptions report is “the largest multi-client tracking study of media decision makers in the world....
Read MoreShow Me The Money
The age-old question with advertising – does it work? Will spending money on brand awareness lead to greater sales? We admit we have a bias toward believing in the power of advertising. But it’s always good to be able to present examples of how advertising has been successful to help bolster our belief and perhaps sow doubt in the minds of skeptics. A recent example we came across is the...
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