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Advertisers Chase Younger Viewers on Instagram, YouTube, and Amazon

11 Sep
apps

A new study from business consultancy Mannatt-Vorhaus has found that younger adults (ages 18 – 34) tend to consume more video on their smartphone than on TV. According to the study, approximately 67 percent of people in this age group watch online videos every day, and 72 percent of them say they do it on […]

3 Key Trends to Watch for in Local Advertising

02 Sep
Dashboard stat

When we look at advertising trends to help understand the grander landscape and develop strategies for clients, we often look at global or national industry developments. After all, what works great on a large scale can often be applied to more regional or local scales as well. That said, for specific trends in local advertising, […]

What It Means When Google Grabs the Highest Share of Ad Spend

28 Aug
google

You may have missed this, but Google has quietly surpassed the top media companies to capture the largest share of ad spend in 2019, based on a report from MediaPost. The tech giant now captures 10.5 percent of all ad spend, which is up from third place and a 1.1 percent gain last year. Meanwhile, […]

New Footfall Traffic Measurement Debuts, but Privacy Concerns Abound

21 Aug
Location based

Ad tech firm Simpli.fi recently announced a new technology that enables them to measure in-store traffic from households who have been served ads through over-the-top (OTT) or connected TVs. According to the firm, they use a method to track physical visitors who were served digital ads using a geo-fencing technology. They can then measure the […]

More Reasons to Consider Podcast Advertising

14 Aug
spotify

We’ve talked in the past about the growth of streaming audio and how podcasts are worth considering from an advertising standpoint. Now, recent studies and other related industry news show that if you’re not advertising on podcasts you’re liking missing a huge opportunity. On the industry news front, streaming audio giant Spotify purchased two key […]

What Marketers Want Out of Digital Media and Linear TV

11 Jul
Digital Meida vs. Linear TV Effectiveness

When it comes to the debate between which is a better advertising vehicle—digital media or linear TV—there’s little agreement about what works and what doesn’t. And a recent survey of marketers by Blockgraph found that there are a number of areas in which each category can improve. But there are a few things that marketers […]

Traditional Non-Advertisers Turn to TV to Reach New Customers

23 May
bank-notes-blur-close-up-164474

In a testament that television advertising is still highly relevant, a wave of new advertisers have recently started buying airtime for their ads. But these aren’t just new companies that are just starting out. They’re established brands that have made their names known both offline and online first, and are now recognizing they need a […]

As Streaming Audio Grows, So Too Does Ad Inventory

11 Apr
headphones

We’ve talked in the past about emerging opportunities for advertisers in streaming digital audio. Now, a few recently released studies show that digital audio is a great way for marketers to reach potential customers. First up, the annual Infinite Dial study published by Edison Research and Triton Digital highlights the massive year-over-year growth that podcasts […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]