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Media Buying: The Benefits of Being Unbundled

Posted by Alan Reisberg on Nov 28, 2011 in Blog, Featured, Industry Trends, Media Buying, Media Strategy | 0 comments

As everyone who has ever worked with a full service agency knows, in the agency business it’s all about the creative. Creative is usually the heart and soul of a full service agency. Whether the CEO of the agency is from the creative or account services department, the spiritual leader of the agency is almost always from the creative department. And so, it naturally follows that creative...