We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]
That’s the question asked of marketers in a recent survey. And for anyone who watches the industry, it’s probably no surprise that the majority of respondents said yes. The survey, conducted by ad-tech firm Viant and reported on in eMarketer, clearly suggests that marketers are concerned about the efficacy of their ad placements and their […]
There have been a lot of news stories recently about the role that data buying and selling played in the 2016 election. While we don’t want to get into the politics of the situation, one thing is abundantly true: Data is the new oil of the digital age. As marketers, we want to know who, […]
It appears that the time has finally come for AdWords-styled ad placement to come to television. Google recently announced that it is adding traditional TV advertising inventory to its DoubleClick Bid Manager platform. This shift allows advertisers to manage their digital and a TV buys through a single system, which typically requires separate systems. Google […]
If so, you’re apparently not alone. According to a new study by ID Comms and reported on in MediaPost, both advertisers and media agencies characterize media as a “complex headache.” The study, which had only 178 respondents (i.e. take the results with a grain of salt), found that an overwhelming majority of marketers and media […]
Ever wonder if incorporating Twitter hashtags into television ads has an effect on brand visibility? Well, wonder no longer! A new study by Nielsen has some anecdotal evidence that suggests that linear TV ads can drive brand engagement on Twitter. The study looked at two TV ad campaigns that ran during two key TV events […]
Let’s face it: data is the lifeblood of any well-informed media buy. And now, more data is available to us than ever before. That includes the $24 billion data business that telcos don’t want to talk about. According to the article, for the first time U.K. marketers are “using data from cell phone carriers that […]
According to this article, this coming year’s wave of political ads will be the shortest in history, clocking in at 15 seconds. But just because they’re shorter, don’t expect to see less of them. Because they’re so short, we’ll likely see political video ads where we haven’t traditionally seen them; primarily on mobile. As we […]
Like other 20th century media, audience sizes are declining at cinemas, leaving many to wonder how cinema will fair in the digital world. Now, the company that sells the ads at movie theaters thinks it has it figured out.
With better technologies on the way, advertisers can expect to see more and more opportunities to deliver targeted messages at the precise time to the precise audience segment.
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