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2020 Forecasts Show Why Media Buying Agencies Are More Necessary than Ever

20 Jan
2020

By all accounts, 2020 may be a difficult year in the advertising industry. To start, GroupM, the world’s largest media buying firm, says that next year will see a global slowdown in ad spending. Their report cites a sluggish global economy as one particular reason for the slowdown. Interestingly, the report also predicts that digital […]

How Whitelists Encourage both Brand Safety and Campaign Effectiveness

03 Dec
facebook

In today’s highly fractured digital media landscape, brand safety has become a major issue with brands. This applies to both issues related to click fraud, where an ad network fraudulently uses bots, but it can also include issues of branded ads automatically being placed on websites that do not reflect the brand’s values. In fact, […]

Advertisers Chase Younger Viewers on Instagram, YouTube, and Amazon

11 Sep
apps

A new study from business consultancy Mannatt-Vorhaus has found that younger adults (ages 18 – 34) tend to consume more video on their smartphone than on TV. According to the study, approximately 67 percent of people in this age group watch online videos every day, and 72 percent of them say they do it on […]

What It Means When Google Grabs the Highest Share of Ad Spend

28 Aug
google

You may have missed this, but Google has quietly surpassed the top media companies to capture the largest share of ad spend in 2019, based on a report from MediaPost. The tech giant now captures 10.5 percent of all ad spend, which is up from third place and a 1.1 percent gain last year. Meanwhile, […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]