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New Footfall Traffic Measurement Debuts, but Privacy Concerns Abound

21 Aug
Location based

Ad tech firm recently announced a new technology that enables them to measure in-store traffic from households who have been served ads through over-the-top (OTT) or connected TVs. According to the firm, they use a method to track physical visitors who were served digital ads using a geo-fencing technology. They can then measure the […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]

D2C Brands Find Ad Success in Traditional Broadcast

06 Mar
As seen on tv

One of the interesting shifts happening in the digital age is the proliferation of “Direct to Consumers” brands (D2C for short). In the past, brands and manufacturers would mostly sell their products wholesale to distributors and retailers, and they might purchase airtime on television or other media to drive consumer demand. They’d rarely sell directly […]

What’s Measurement without Data Integrity?

04 Sep
laptop data

We talk a lot about marketers improving both their approaches to measurement as well as the measurement tools they use. But one important point that is often overlooked by marketers is whether or not their data is any good. The old adage, “Garbage in, garbage out,” precisely illustrates what happens when marketers don’t think enough […]

6 seconds vs. long-form ads: Which is better?

19 Jun

Thanks to two new reports with highly divergent findings, marketers may be scratching their head as they consider the length of video spots they’ll be buying in upcoming quarters. The first report claims that marketers are finding 6-second pre-roll ads are the most effective video form. These ad units, of course, are mostly found on […]

Newsflash: Cross-platform campaigns perform better

23 Jan

O.k., we’re being a little facetious with that headline. It’s probably not much of a secret that cross-platform campaigns, which deliver a constant message across a variety of channels, perform better than single-channel campaigns. While this is not new, what may surprise you is how much better these campaigns perform. Data released from a new […]

Outdoor Advertising Experiences Resurgence

27 Sep

According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) advertising is experiencing a resurgence, thanks in great part to improving technologies. This past year, OOH has grown at a healthy 4.6 percent pace from 2014 to 2015, topping $7 billion and up approximately $1 billion from 2010. What’s driving this growth? One answer […]

Killing the Mythical Marketing Mix

29 Aug

According to a new survey, fewer than 1/3 of marketers feel “confident that their organization has achieved an optimal media mix.” More telling is that about half of the marketers surveyed don’t feel confident in their marketing mix at all. There’s something very wrong with this picture.   First, though, here’s what survey participants said […]

Yahoo-Verizon Deal Likely to Create Data Efficiencies

26 Jul

If you pay any attention to business news, you’ve no doubt heard that Verizon is buying Internet giant Yahoo for a cool $4.83 billion. The purchase includes Yahoo’s search, mail, content and ad-tech business, and when coupled with their purchase of AOL earlier this year, brings the telecom behemoth’s share of the U.S. digital ad […]

Why we love radio

08 Jul

Perhaps one of the most overlooked media channels for advertising today is radio. You might recall our post from earlier this year, declaring that radio is no slouch when it comes to digital advertising. It turns out that radio, similar to other traditional media channels is alive and well despite the digital revolution. Now, a recent study […]