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What’s Measurement without Data Integrity?

04 Sep
laptop data

We talk a lot about marketers improving both their approaches to measurement as well as the measurement tools they use. But one important point that is often overlooked by marketers is whether or not their data is any good. The old adage, “Garbage in, garbage out,” precisely illustrates what happens when marketers don’t think enough […]

6 seconds vs. long-form ads: Which is better?

19 Jun

Thanks to two new reports with highly divergent findings, marketers may be scratching their head as they consider the length of video spots they’ll be buying in upcoming quarters. The first report claims that marketers are finding 6-second pre-roll ads are the most effective video form. These ad units, of course, are mostly found on […]

Newsflash: Cross-platform campaigns perform better

23 Jan

O.k., we’re being a little facetious with that headline. It’s probably not much of a secret that cross-platform campaigns, which deliver a constant message across a variety of channels, perform better than single-channel campaigns. While this is not new, what may surprise you is how much better these campaigns perform. Data released from a new […]

Outdoor Advertising Experiences Resurgence

27 Sep

According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) advertising is experiencing a resurgence, thanks in great part to improving technologies. This past year, OOH has grown at a healthy 4.6 percent pace from 2014 to 2015, topping $7 billion and up approximately $1 billion from 2010. What’s driving this growth? One answer […]

Killing the Mythical Marketing Mix

29 Aug

According to a new survey, fewer than 1/3 of marketers feel “confident that their organization has achieved an optimal media mix.” More telling is that about half of the marketers surveyed don’t feel confident in their marketing mix at all. There’s something very wrong with this picture.   First, though, here’s what survey participants said […]

Yahoo-Verizon Deal Likely to Create Data Efficiencies

26 Jul

If you pay any attention to business news, you’ve no doubt heard that Verizon is buying Internet giant Yahoo for a cool $4.83 billion. The purchase includes Yahoo’s search, mail, content and ad-tech business, and when coupled with their purchase of AOL earlier this year, brings the telecom behemoth’s share of the U.S. digital ad […]

Why we love radio

08 Jul

Perhaps one of the most overlooked media channels for advertising today is radio. You might recall our post from earlier this year, declaring that radio is no slouch when it comes to digital advertising. It turns out that radio, similar to other traditional media channels is alive and well despite the digital revolution. Now, a recent study […]

When it comes to digital, radio is no slouch

01 Apr

With all the buzz in recent years about programmatic ad buying and other growth areas of digital, it’s sometimes easy to overlook the digital properties of some traditional media channels. Radio is a prime example of that. According to a recent study by Borrell Associates and the Radio Advertising Bureau, digital revenue in the radio […]

Your ads coming to a vending machine near you

22 Mar

A clever entrepreneur has developed a new type of vending machine that not only serves candy, but also serves up ads. According to this AdAge article, when a person buys a candy bar from the vending machine, it also serves up an ad from that brand. Additionally, the brand gets a notification when their candy […]