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New Footfall Traffic Measurement Debuts, but Privacy Concerns Abound

21 Aug
Location based

Ad tech firm Simpli.fi recently announced a new technology that enables them to measure in-store traffic from households who have been served ads through over-the-top (OTT) or connected TVs. According to the firm, they use a method to track physical visitors who were served digital ads using a geo-fencing technology. They can then measure the […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]