Archive | Traditional Media

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Are Second Screens Cannibalizing TV Viewer Attention?

06 Nov
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That’s the question asked of marketers in a recent survey. And for anyone who watches the industry, it’s probably no surprise that the majority of respondents said yes. The survey, conducted by ad-tech firm Viant and reported on in eMarketer, clearly suggests that marketers are concerned about the efficacy of their ad placements and their […]

Are Digital Ad Dollars Being Misspent?

23 Oct
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Every year, the gap between digital ad spending and television gets wider and wider, and 2018 is no exception. In its annual report on global entertainment and media, PwC is reporting that digital is growing far larger, far faster, than TV. This year, digital ad spend is expected to be approximately $100 billion to TV’s […]

Are you down with OTT? If not, it’s time to be.

20 Aug
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Several new reports have come out recently on Over-The-Top (OTT) video services, and if you haven’t taken the opportunity to look at this channel seriously, now’s the time. OTT includes any services that can be delivered over the internet, and not requiring either cable or satellite subscription. These services are often delivered through “smart TVs,” […]

Traditional TV may be in trouble, but it may also not matter

16 May
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According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Do your ads respect consumers’ time?

26 Mar
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Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]

Is Ad-supported News the Next Big Thing in AR?

26 Feb
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Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]

TV viewers stop channel surfing, stay loyal to favorites

01 Dec
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Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]

Digital ad giants spend big bucks on TV

21 Sep
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A number of large tech companies, even ones who are pioneering the future of digital advertising, are spending enormous sums of money on television ads. According to Media Post: Google, for example, allocated nearly 80% of its $569 million U.S. ad budget to TV spots in 2014. And during just two months in 2016, Amazon spent […]

Advanced TV expected to double in next 18 months

18 Aug
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The amount of budget advertisers are expected to spend on advanced TV—that is marketers’ ability to deliver different ads to individual households based on specific targeting criteria—is expected to double over the next 18 months or so, according to eMarketer. The marketing research firm predicts that spending in this advertising medium will grow to more […]