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What Marketers Want Out of Digital Media and Linear TV

11 Jul
Digital Meida vs. Linear TV Effectiveness

When it comes to the debate between which is a better advertising vehicle—digital media or linear TV—there’s little agreement about what works and what doesn’t. And a recent survey of marketers by Blockgraph found that there are a number of areas in which each category can improve. But there are a few things that marketers […]

As Pay TV Sheds Subscribers, “Skinny Bundles” Are There to Pick Up the Slack

17 Jun

In this new age of digital video on demand, traditional pay television continues to lose subscribers, according to data from the Leichtman Research Group. In 2018, pay TV providers lost approximately 3.1 percent of their subscribers, which may not sound like a lot but is in fact double the percentage from the previous year. It’s […]

Traditional Non-Advertisers Turn to TV to Reach New Customers

23 May

In a testament that television advertising is still highly relevant, a wave of new advertisers have recently started buying airtime for their ads. But these aren’t just new companies that are just starting out. They’re established brands that have made their names known both offline and online first, and are now recognizing they need a […]

Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]

Is Ad-supported News the Next Big Thing in AR?

26 Feb
1024px-Bill_Gates_MSC_2017

Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]

TV viewers stop channel surfing, stay loyal to favorites

01 Dec
remote control

Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]