Archive | Traditional Media

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Linear Television Isn’t Dead, It’s Evolving.

26 Mar
pile of tvs

We’ve talked a lot recently about the virtues of over-the-top (OTT) television and how the shift to on-demand content viewing is really shaking up media viewing, advertising, and buying. Some have said this is essentially the end of linear TV (i.e. shows that are scheduled and audiences need to tune in). Older generations of TV […]

D2C Brands Find Ad Success in Traditional Broadcast

06 Mar
As seen on tv

One of the interesting shifts happening in the digital age is the proliferation of “Direct to Consumers” brands (D2C for short). In the past, brands and manufacturers would mostly sell their products wholesale to distributors and retailers, and they might purchase airtime on television or other media to drive consumer demand. They’d rarely sell directly […]

Are Second Screens Cannibalizing TV Viewer Attention?

06 Nov
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That’s the question asked of marketers in a recent survey. And for anyone who watches the industry, it’s probably no surprise that the majority of respondents said yes. The survey, conducted by ad-tech firm Viant and reported on in eMarketer, clearly suggests that marketers are concerned about the efficacy of their ad placements and their […]

Are Digital Ad Dollars Being Misspent?

23 Oct
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Every year, the gap between digital ad spending and television gets wider and wider, and 2018 is no exception. In its annual report on global entertainment and media, PwC is reporting that digital is growing far larger, far faster, than TV. This year, digital ad spend is expected to be approximately $100 billion to TV’s […]

Are you down with OTT? If not, it’s time to be.

20 Aug
Watching TV

Several new reports have come out recently on Over-The-Top (OTT) video services, and if you haven’t taken the opportunity to look at this channel seriously, now’s the time. OTT includes any services that can be delivered over the internet, and not requiring either cable or satellite subscription. These services are often delivered through “smart TVs,” […]

Traditional TV may be in trouble, but it may also not matter

16 May
broken tv

According to a recent New York Times article, traditional television may be in trouble due to several generational shifts in media consumption habits. For one, the article points out that the shows with the highest ratings—The Good Doctor, Young Sheldon, The Voice, and others—are primarily attracting older viewers, with median viewer ages ranging from late […]

Do your ads respect consumers’ time?

26 Mar
respect

Probably not, according to the viewpoint of one Madison Avenue advertising executive. Rishad Tobaccowala, Publicis Groupe’s Chief Growth Officer, recently spoke at the Cross-Platform Media Measurement & Data Summit in New York City and pointed out that consumers are spending more and more time in “advertising-free environments” such as Netflix. As a result, Mr. Tobaccowala […]

Is Ad-supported News the Next Big Thing in AR?

26 Feb
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Time magazine believes it is. The traditional print publication and its publishers ran their first ever issue with four augmented reality (AR) activations, only accessible through their branded smartphone app. (Incidentally, but probably purposely, this is also the first issue of Time that’s been published with the help of a guest editor; this issue it’s […]

TV viewers stop channel surfing, stay loyal to favorites

01 Dec
remote control

Remember when TV watching used to be like this? Apparently, TV viewers have stopped channel surfing, according to a recent study by Forrester and Simulmedia. The study has some interesting findings and insights into how people are watching television today. While Nielsen ratings for even top shows are down 25 percent over the previous five […]