We Love TV, part 2
A few more reasons to support our view that TV is still the most important advertising medium: First, a new study from The Futures Company (formerly Yankelovich) commissioned by the TVB on the purchase funnel. The study looked at 10 business categories, 13 media platforms, and how consumers used the information in the six phases of the purchase funnel that lead to a final purchase decision. The...
Read MoreAnybody Seen a Forest Around Here?
Wouldn’t you like to know what the trigger was that made a consumer decide to purchase your product? It’s one of those questions that all of us in the marketing business think about on a regular basis. And it may be one of those questions that doesn’t have an answer, as the purchase funnel has lots of inputs and only one desired output – that decision to buy. We’ve tried to explain our...
Read MoreTV & Online – Frenemies?
It’s no secret that we are big believers in TV advertising. And as self-professed technology geeks, we also love the power of the Internet and online advertising. And as we have watched the explosive growth of online advertising, we have also seen the tensions between the two media grow. But recent research from Nielsen, reported by eMarketer confirms our belief that not only can the two media...
Read MoreHome, Sweet Out-Of-Home
What do you think of when the term “Out-Of-Home Advertising” is brought up? Billboards, right? One of the oldest advertising mediums, and still effective. And while the presence of the newer digital boards has been increasing, the vast majority of the boards you’ll see look like the picture here. But step back and consider that one reason for the growth of OOH ad expenditures (over $6.3...
Read MoreHow to be an Advertising Genius Without Really Trying
Why would you advertise anywhere but on the Internet? It’s cheap. You can target buyers. It’s trackable. And you don’t need to deal with all of the complications of producing a commercial or dealing with a media buyer? Just go to Google AdWords, and voila, everyone can be an advertising genius. Right? If only life was that simple… We are the first to agree that there are many...
Read MoreWhat’s black & white and read all over?
Okay, so the old joke doesn’t really translate in writing. It’s not news that newspaper circulation and reach have been declining over the years. And forecasts for the coming year aren’t all that sunny. Circulation declines did not start with the advent of the Internet as most people assume. According to Tony Rogers, Newspapers thrived into the mid-20th century but with the...
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