What’s The Buzz?
Social Media and Paid Media – can they coexist? A few stories we’ve been reading suggest that not only can they live together, the combination is a powerful mix. We’re constantly reading about how the different generations consume media. As Baby Boomers, I’m well acquainted with how my generation uses it, but I’m fascinated with the differences of how Gen X and Millennials use the...
Read MoreYou Say Tomato, and I say Tomato
We find it interesting to see how people can arrive at very different conclusions when faced with the same data set. The most recent example we’ve seen was reported in MediaPost’s Online Media Daily last week on the Fall 2011 Advertiser Perceptions report. For background, the Advertiser Perceptions report is “the largest multi-client tracking study of media decision makers in the world....
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