Is the Future of TV in Your Car?

teslaIf that sounds like something right out of the Jetson’s, you’re right. But it’s also a coming reality, at least according to one executive at research firm Magid. According to a recent whitepaper released by the firm, nearly 20 percent of all video advertising will be served to cars in the near future. Two emerging technology trends will likely converge to make this a reality.

First, the automobile industry is rapidly moving to adopt self-driving technologies. By 2020 (less than a year away!) there will be an estimated 10 million self-driving cars on the road with that doubling to 20 million cars by 2030, according to one market research firm. To put that into perspective, there were currently 276 million cars owned in the U.S. in 2018. So, while that’s not a lot, it is certainly a growing trend that will likely to accelerate over the years. In fact, there are already a number of high-end cars from Tesla, BMW, and Mercedes. And car manufacturers like GM are investing billions of dollars to acquire startups working on these technologies.

Secondly, wireless networks are rapidly evolving to be able to support higher bandwidth. That means that more data can flow to and from internet-connected devices, even cars. And more data equals more ability to stream video.

So, combining these two trends, it’s quite possible to envision a future where people watch television on their way to work (would sure take the boredom and stress out of sitting in traffic on 495 every day). Imagine watching TODAY live in your car on your commute. Or imagine going on a long family trip where you set the car on autopilot and everyone enjoys watching a movie or two, only to arrive at their destination a few hours later. It’ll be just like riding an airplane, but on the road.

These trends will also likely have an impact on location-based advertising. Using GPS, location-aware software, and even data gathered from a car, advertisers could potentially target specific cars based on a variety of factors. Like having Jiffy Lube tell you it’s time for an oil change. Or a fast food restaurant sending you a special, limited-time offer for getting off the highway and getting lunch.

Of course, these types of advertising are a little ways off. The may even take more time to develop and reach a critical mass before they’re viable. After all, 10 percent of cars having this capability is not a significant amount. But whether this is rolled out in 5, 10, or 15 years, this technology is coming.

If you’re interested in learning more about creative advertising channels like these, contact us. We can help you find innovative ways to reach your customers today.


What they're saying

I had the pleasure of working with Capital Media in a previous job, so when I was ready to run a brand campaign in my new company, I only wanted to work with Alan Reisberg and his stellar team. Not only does...Read more

Rebecca Chanin, Marketing Director, JK Moving Services

It is so refreshing to work with an advertising agency that sees the value in breakthrough visibility, out of the box originality, and fully integrated marketing solutions. At a time when our industry is...Read more

Dahn Burke, Digital Sales Manager, W*USA-TV | Gannett | CBS |

The Jiffy Lube Washington Area Co-op has worked with Capital Media for over 20 years and for good reason. Their media buying strategies, negotiation skills, and exacting attention to detail on follow-up to...Read more

Dale Smith, President, Jiffy Lube Washington Area Co-op

Capital Media played an important role in the effectiveness of our Gulf Coast Spay/Neuter Project, a marketing campaign to reduce pet homelessness in Mississippi and Louisiana. Their expertise coupled with...Read more

Cory Smith, Senior Director of Pets for Life, The Humane Society of the US

For over six years, Alan Reisberg and the team at Capital Media have played an integral role in the success of our B2B and B2G advertising initiatives. As a small business in a very competitive marketplace, we...Read more

Juli Zeffert, Director of Marketing and Communications, Iron Bow Technologies

Over the past 20+ years in my dealings with Capital Media I have found them to define professionalism. Our group members are from a diverse professional background, with large variations in advertising...Read more

Carl Merewitz, Steering Committee Member, Washington DC Area AAMCO Dealers

Capital Media has been doing business with Comcast Spotlight in Baltimore for quite a few years and we value them as friends as well as business partners. I have always appreciated and respected the ability of...Read more

Jim Dolan, Regional Sales Manager, Comcast Spotlight, Baltimore

Cap Media, best f**ken g-d damn media buyers in the most important city in the world! If you’d prefer, I can slap together a more boring testimonial from the brain – rather than from the heart.

Dana Siller, Director of Corporate Marketing, Jerry’s Subs & Pizza

I have used Capital Media for the entire 22 years I have been at the helm of Maryland International Raceway. They have their hand on the pulse of the media in the Washington market and I know my events receive...Read more

Royce L. Miller, President, Maryland International Raceway

Capital Media has been a valued partner of ABC 7/WJLA-TV’s for many years. Capital Media has earned a solid reputation as a media savvy, client-centered agency, focused on results. They approach their...Read more

Tim Dotson, Sales Manager, WJLA-TV

Our experience with Capital Media has been outstanding. It transcends a typical vendor relationship – being more of a partnership. Alan is genuinely vested in the performance of our business as is evidenced...Read more

Steve Freishtat, President, Next Day Blinds Corporation

I couldn’t imagine doing my job without Capital Media. They are true partners providing guidance and advice every step of the way. I trust them completely and couldn’t imagine implementing our marketing...Read more

Rich Handloff, Director of Consumer Marketing, The Washington Post

Alan’s experience comes through in every discussion, yet he delivers strategies like a trusted family doctor, rather than a slick agency guy. He’s flexible, professional and always working to get more for...Read more

Brad Buyce, EVP, Coyne